IFC Mobile Money Study was developed to increase understanding of mobile money and help address key issues in scaling up further development of m-money ecosystems globally. It looks at the technology required and the business models used by mobile network operators, banks, and others in four developing countries—Brazil, Nigeria, Sri Lanka, and Thailand. It compares these countries with Kenya and Japan, which have successfully developed mobile money operations, and with the United States.
Perhaps more importantly, it offers a framework for a quick market study of a country to determine whether or what type of mobile money services might be developed commercially. It offers models of user perception and demand surveys, then develops a set of parameters—such as regulatory environments, current access to financial services, and the requirements of potential mobile money service providers to run viable businesses—that can spur or block mobile money development.
By using these survey techniques and examining the relevant parameters, a government or development agency can assess a country’s potential for a successful mobile money business. We hope this report will contribute to mobile money business development globally. It is intended for regulators, mobile network operators, commercial banks, microfinance institutions, telecommunications equipment and handset manufacturers, and others that could be involved in the development of mobile money businesses.
Mobile Money Study 2011 Report - Thailand
We are grateful to the government of the Republic of Korea for its leadership in the area of information and communications technology for development, and for funding this study to promote the m-money agenda for the public benefit.
For more information contact:
Leila Search | Email:mailto:firstname.lastname@example.org