She WINS Arabia aims to help women-led startups across the Middle East and North Africa (MENA) get the advice, mentorship, and finance they need to grow. The objectives include:
- Strengthen the knowledge and skills of women-led startups and businesses in MENA to support them with building their business plans and refining their pitches to potential investors.
- Increase the capacity of fund managers to target, support, train and invest in women-led startups and enterprises.
- Connect these trained women-led startups and enterprises to the trained fund managers through networking events and a pitch competition.
Since its launch in the UAE in December 2021, the initiative offered capacity building and trainings to key players in the region’s entrepreneurial ecosystem, including more than 80 women entrepreneurs leading startups and over 20 fund managers.
Participants represented eight different countries in the region: Algeria, Egypt, Jordan, Morocco, Tunisia, the UAE, the West Bank and Gaza, and Yemen.
The initiative is led by IFC and Abu Dhabi Global Market (ADGM) in partnership with the Women Entrepreneurs Finance Initiative (We-Fi) and the Kingdom of the Netherlands.
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