On the Road to Faster Freight Transport

Obi Ozor is the CEO of Kobo360, an Uber-like app that connects Nigerian truckers to cargo owners. © Dominic Chavez/IFC

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By Vanessa Bauza, IFC Communications

At the launch of the Next African Start-Ups program in Egypt, Obi Ozor, founder and chief executive officer of Kobo360, talked about his passion for problem solving—and how his new start-up is delivering faster trucking services and creating jobs.

Where does your entrepreneurial spirit come from?

I’ve always been an entrepreneur. I’m just born to do this. When I was 13, I was in a boarding school in southeastern Nigeria and I used my pocket money to buy a Nokia cell phone. My classmates who didn’t have phones would pay to use it to call their parents. That was my first business.

I honestly think some people are just very entrepreneurial. For me, when I see a problem I think, ‘Ok, this is not how it should be.’ I see myself as the person with the obligation to solve that problem. The joy of solving the problem further fuels your drive, so you become bolder and bolder. The things you achieve encourage you and you start to believe. Believing is the most important thing for an entrepreneur. You must believe, even when no one else does.

Tell us about the “aha!” moment that led you to start your business.

Kobo 360 is an e-logistics platform, basically Uber for trucks across Nairobi and, soon, pan-Africa. The idea came in 2014 when I was still in the United States and we were shipping goods to Nigeria. It would take one week to move goods 1,000 kilometers in Nigeria.   We saw massive inefficiencies, so we started looking into it and in 2018 we started an app that connects drivers to cargo owners. Today, that journey takes just about three days.

We have about 7,000 trucks on the platform now, all of them are independent contractors. We’ve moved close to 200 million metric tons in the 11 months of Kobo so far. We’re working with Nestle, Honeywell, DHL, and Coca-Cola. Our target is to have over 200,000 trucks by the next 36 months, which means we will have supported about 400,000 jobs on the platform.


What’s your number one tip for new entrepreneurs?

We don’t have all the resources that Silicon Valley has. There’s a lack of infrastructure, there’s not a lot of venture capital activities going on, so you just have to put your head down and execute. That’s the key thing.

How can governments support the development of an entrepreneurial culture in Africa?

It’s a partnership between the governments and the entrepreneurs across the continent. Entrepreneurs bring ideas. Governments can support us by doing their own part, which is infrastructure and policies.

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Published in December 2018

This story is part of a series on IFC’s work to help create markets that give new opportunities to people in developing countries. These innovative approaches have helped solve some of the largest problems in countries or, sometimes, entire regions.