Summary
Moove is a fintech in the ride-hailing and mobility sector, helping mobility entrepreneurs to finance ownership of the cars that they drive. Originally a Nigerian startup, it now operates in cities across Africa and the world.
This case study tracks how Moove joined IFC's Nigeria2Equal (N2E) program in 2021, seeking to boost women's participation in its workforce and its entrepreneurial base, and overcome the hurdle of the ride-hailing economy being a largely male-dominated space. Under the program, Moove made specific, measurable commitments to promote women’s participation in its business operations and broaden its focus to whole-of-business approaches. IFC built Moove’s capabilities to implement gender interventions and boost business growth.
These interventions accelerated women’s representation in leadership roles, increased the hiring and retention of female employees, expanded the onboarding of female mobility entrepreneurs, supported the development of inclusive products to enhance competitiveness, and improved access to finance for women entrepreneurs in Nigeria through a flexible financing model. Within two years of joining the program, Moove implemented flexible and family‑friendly workplace policies and strengthened its inclusive hiring processes. As a result, Moove doubled its recruitment of female employees, increased female representation in senior leadership, and expanded its portfolio of female mobility entrepreneurs nine times over.
IFC’s N2E program ignited a ripple effect at Moove — its blueprint is now embedded across operations in 11 countries and 20+ cities.
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