Women and e-commerce in Southeast Asia

May 26, 2021

Across the globe, e-commerce is thriving. In Southeast Asia, the e-commerce market has tripled in size since 2015, and it is expected to triple again by 2025. IFC's latest report shows that this growth could be even higher if we invest in women entrepreneurs on e-commerce platforms.

The report Women and E-commerce in Southeast Asia is the first large-scale use of platform data in the region to inform the extent of women’s participation on e-commerce and how online platforms can benefit women business owners.

Developed in partnership with the European Commission, with funding from the Umbrella Fund for Gender Equality and data from one of the region’s largest platforms, Lazada, the report shows that closing earnings gaps between men and women on e-commerce platforms could add over $280 billion to the value of the regional e-commerce market.

Achieving such gains will require proactive efforts by e-commerce platforms, investors and policymakers, to not only increase the number of women selling online, but also support their growth, including entry into higher-value segments on e-commerce platforms.


Executive Summary

Full Report


Video: Women and E-commerce in Southeast Asia – the US$280 billion opportunity