Market Analysis

Consumer and Market Study in Southwest and West Nile Refugee-Hosting Areas in Uganda

December 6, 2021

This Consumer and Market Study explores economic activities, employment trends, consumption levels, access to finance, and consumer preferences of refugees and host communities in Uganda’s largest refugee-hosting areas in the Southwest and West Nile regions. The aim of this study is to understand the potential market of the eight reviewed districts and identify possible entry points for the private sector. Among the key findings, the study identified a large consumer market, worth about $485 million measured as annual consumption expenditure, and the potential to develop agribusiness value chains, formalize access to finance and engage private companies in the provision of solar products.