Creating Opportunity Where It's Needed Most
A A A share

Financial Institutions

Industries > Financial Institutions  > Publications  > Toolkits & Guides 
Development Impact



With offices all over the globe, we are where you are. 
Contact an IFC office.

IFC Mobile Money Toolkit ©

IFC's Mobile Money Toolkit © is a combination of both the best publicly available information and original content and newly created materials. It includes documents available from CGAP, USAID, the World Bank, GSMA, and other organizations that are doing research in the realm of mobile money. Each part contains a number of documents or tools, some specifically designed for this toolkit, others collected from the public domain.


Mobile Money Toolkit Factsheet


IFC Mobile Money Toolkit ©
About the Mobile Money Toolkit
Table of Contents
PART 1. Getting Started
Introduction to Part 1: Getting Started
Tool 1.1. Mobile Money Macroinfluencers
Tool 1.2. 12 Steps to Mobile Money Deployment
Tool 1.3. Elements of Competitive Strategy
Tool 1.4. Competitor Information IQ Test
Tool 1.5. Top 10 Reasons for Distribution Channel Failure
PART 2. Regulatory Diagnostics
Introduction to Part 2: Regulatory Diagnostics
Tool 2.1. CGAP Analysis - Diagnostic Questionnaire
Tool 2.2. Relevant Laws and Directives
Tool 2.3. Diagnostic Meeting Checklist
Tool 2.4. Diagnostic Template
Tool 2.5. Diagnostic Report Example - Indonesia
PART 3. Market Strategy
Introduction to Part 3: Market Strategy
Tool 3.1 Market Research - Market Sizing Overview
Tool 3.2. Market Research - Conducting Surveys & Focus Groups
Tool 3.3. CGAP MNO Mobile Money Market Sizing
Tool 3.4. Market Research - Customer Segmentation
Tool 3.5. Mobile Money Product Adoption Life Cycle
Tool 3.6. GSMA Analysis - Marketing Mobile Money - Top Challenges
Tool 3.7. CGAP Report - Marketing Branchless Banking
Tool 3.8. IFC Report - Cash Movement in PNG
Tool 3.9. Mobile Banking Questionnaire – USERS
Tool 3.10. Mobile Banking Questionnaire – NON-USERS
Tool 3.11. Vendor Questionnaire
Part 4. Customers
Introduction to Part 4: Customers
Tool 4.1. Customer Value Proposition
Tool 4.2. Field Report - Exploring Trust
Tool 4.3. CGAP Report - Pricing Analysis
Tool 4.4. CGAP Analysis - Pricing Calculators
Tool 4.5. AFI Report - Consumer Protect Policy
Tool 4.6. CGAP Report - Regulatory Approaches to Protecting Funds
Tool 4.7. GSMA Analysis - Driving Customer Usage
Tool 4.8. GSMA Consumer Insights Toolkit
PART 5. Distribution Models
Introduction to Part 5: Distribution Models
Tool 5.1. GSMA Presentation - Channel Deployment Strategy
Tool 5.2. Case Study – Kenya
Tool 5.3. Case Study – Tanzania
Tool 5.4. Case Study – Afghanistan
Tool 5.5. GSMA Report - Comparing M-PESA Kenya & Tanzania
Tool 5.6. Liquidity Management
Tool 5.7. EMIDA Diagram - Liquidity Management
Tool 5.8. GSMA Example - M-PESA Liquidity Management
Tool 5.9. CGAP Analysis - FINO & EKO Channel Management
PART 6. Agents
Introduction to Part 6: Agents
Tool 6.1. Retail Agent Value Proposition
Tool 6.2. Master Agent Value Proposition
Tool 6.3. CGAP Analysis - Agent Economics M-PESA, Kenya
Tool 6.4. Ten Steps to Selecting Master Agents
Tool 6.5. Agent Selection Checklist
Tool 6.6. Agent Requirements Example - M-PESA
Tool 6.7. Master Agent Selection
Tool 6.8. Master Agent Responsibilities
Tool 6.9. Agent Scoring Tool
Tool 6.10. CGAP Tool - Agent Cash Flow Calculator
Tool 6.11. GSMA Report - Agent Commissions
PART 7. Managing Risks
Introduction to Part 7: Managing Risks
Tool 7.1. Risk Management in Mobile Money
Tool 7.2. Managing Mobile Money Risk

Tool 7.3. AML Risk: Guidance and Assessment

i) GSMA Methodology
ii) FATF Guidance on AML/CFT and Financial Inclusion
iii) FATF Guidance on a risk-based approach for new payment products and services
iv) FATF General Overview of Proportionate Risk-Based Customer Due Diligence (CDD)

Tool 7.4. USAID Mobile Financial Services Risk Matrix
Tool 7.5. Fraud in Mobile Financial Services
\PART 8. Building Relationships
Introduction to Part 8: Building Relationships
Tool 8.1. ACCION Report - Engaging MFIs in Mobile Money
Tool 8.2. CGAP Report - Mobile Money and Microfinance
Tool 8.3. GSMA Report - Structuring Operator - Bank Relationships
PART 9. Call Center Management
Introduction to Part 9: Call Center Management
Tool 9.1. Designing and Building a Call Center
Tool 9.2. Call Center Calculator
Tool 9.3. Hiring & Managing Staff
Tool 9.4. Measuring Call Center Performance
Tool 9.5. Call Center Agent Training
PART 10. Extending Financial Inclusion
Introduction to Part 10: Extending Financial Inclusion
Tool 10.1. Extending Financial Inclusion
Tool 10.2. Case Study: M-BIMA
Tool 10.3. Case Study: M-Shwari
PART 11. MFI Initiatives to Implement Mobile Financial Services
Introduction to Part 11: MFI Initiatives to Implement Mobile Financial Services
Tool 11.1. Summary of Research Findings
Tool 11.2. Case Study: MBank
Tool 11.3. Case Study: Tameer Bank
Tool 11.4. Case Study: Caja Sullana
Tool 11.5. Case Study: Musoni

Contact Information
Margarete Biallas
Phone: + 90-212-385-2569




Stay Connected