Report

Driving Quality from the Top

October 26, 2026

How Senior Leaders Build and Sustain Excellence in Healthcare


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Quality in healthcare is no longer optional; it is imperative. In emerging markets, where health systems face fragmented infrastructure, workforce shortages, and variable regulatory oversight, senior leaders play a uniquely decisive role in shaping and sustaining quality. Unlike in more developed systems, where quality functions are often embedded within mature governance structures, leaders in emerging markets must frequently champion quality personally, mobilize scarce resources, and build systems from the ground up. Their direct engagement is critical not only for strategic alignment but also for cultivating a culture of continuous improvement in environments where such norms may not yet be firmly established.

The analysis presented complements normative guidance from global technical agencies by focusing on how boards, CEOs, and investors in private hospitals translate quality ambitions into operational and investment decisions, and how these choices affect growth, and sustainability.

Inphographic: A CEO's journey of delivering quality care.

This paper draws on in-depth engagements with 21 senior leaders — CEOs, C-suite executives, and board members — across 13 countries in Africa, Asia, and Latin America who have built and sustained robust quality programs as well as IFC’s broader portfolio experience. It synthesizes their insights into three interconnected and ongoing themes: Defining Purpose, Laying Foundations, and Driving Excellence for Lasting Change.