Summary
APA Insurance Kenya’s (APA) journey to develop a women’s program began in 2020, when APA joined the first cohort of the International Finance Corporation (IFC)-International Labour Organization’s (ILO) Women’s Insurance Community of Practice. This year-long program helps insurers close women’s market gaps while boosting revenue opportunities.
Thanks to IFC and the Women Entrepreneurs Finance Initiative (We-Fi), APA identified the significant gap in women’s unmet protection needs and decided to build a comprehensive program to better protect Kenyan women. From 2022 to 2024, APA benefited from IFC’s guidance to become the first Kenyan insurer to tap into the women’s insurance market and created APA SHEild, a unique suite of solutions designed specifically for women to protect their well-being at every stage of life.
As a result of these efforts, between 2022 and 2024, APA achieved a 10% increase in policies sold to women and a 64% growth in gross written premium from women. Read on to discover how IFC’s Women’s Insurance Program helped APA Kenya on its transformative journey to unlock the potential for impactful change for women.
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