Inclusive Distribution and Retail: Women Entrepreneurs using E-Commerce in Egypt

May 15, 2023

This analysis shares the results of a survey of micro, small, and medium-sized (MSME) retailers in Cairo, Egypt that use the MaxAB e-commerce platform. The survey was conducted from December 2021 to January 2022 by the International Finance Corporation (IFC) and MaxAB, with the support of the Women Entrepreneurs Finance Initiative (We-Fi) and the government of the Netherlands.