As the COVID-19 outbreak has slowed construction in many countries, the industry has seen lower demand for its products, leading to overcapacity. Cement companies are largely expected to survive the crisis, but they must strengthen their sustainability and competitiveness. Companies must also reduce their carbon emissions for their long-term viability; with the cement sector generating 7 to 8 percent of global greenhouse gas emissions, pressure is growing for the industry to achieve carbon neutrality.