Across the world, women play key roles as distributors and retailers of fast-moving consumer goods (FMCG), however, the extent of their participation varies. This learning brief introduces how gender equality can be advanced within the distribution activities of the FMCG sector. It presents an emerging business case, the challenges, and recommendations to address these challenges. The brief is based on IFC projects in Egypt, Indonesia, Nigeria, Philippines, and Sri Lanka; desk research; and interviews with market participants. The target audience comprises FMCG sales and distribution teams; FMCG sustainability teams; e-supply chain actors, including business-to business (B2B) distribution platforms; and investors seeking to accelerate gender equality.