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Sub-Saharan Africa

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Sub-Saharan Africa

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Lighting Africa Report Illuminates Consumer Market

The World Bank/IFC Lighting Africa Program has released a comprehensive report on the off-grid lighting market in sub-Saharan Africa that features a wealth of information on consumer behavior and trends in the fast-growing, alternative lighting industry.

The Off-Grid Lighting Market in Sub-Saharan Africa: Market Research Synthesis Report
provides lighting manufacturers, assemblers and distributors with the in-depth knowledge they need to enter the market, tailor their products to consumers, and make informed market development decisions.

The report provides data on consumer characteristics as well as consumer feedback on lighting products. It also includes market size estimates and makes recommendations for manufacturers and distributors who are new to the African market.

The report compiles the findings of extensive consumer studies undertaken in Ethiopia, Ghana, Kenya, Tanzania, and Zambia. Lighting Africa interviewed 10,000 potential off-grid lighting consumers and conducted the following studies in each country:

    • A qualitative study to understand opportunities and test modern lighting products
    • A quantitative usage and attitude study among consumer households and traders
    • A product home trial study

The millions of people in Africa not connected to the grid spend about $10.5 billion annually on dangerous and polluting kerosene or candles for lighting. This huge market presents a vast – but largely untapped -- opportunity for producers of low-cost alternative lighting products, such as those that are LED based and charged through solar or other means.

Lighting Africa’s report should help lighting manufacturers, assemblers, and distributors access the information they need to reach the millions in Africa who are burning their limited resources on expensive and ineffective lighting sources and help them switch to cleaner, more efficient products.

To access the data, visit the Lighting Africa website. There, you will be asked to login or create an account to gain access.

For more information contact:
Bénédicte Walter
Communications Consultant
Lighting Africa
Nairobi, Kenya
Tel: +254 73 76 71 714

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