Garanti Bank SA Combining SME Banking Excellence with a Proposition for Women Entrepreuners in Turkey
This case study explores how Garanti Bank leaders decided to focus on women entrepreneurs. It also documents and analyzes the bank's efforts to build a profitable and sustainable 'women in business' franchise, through its three-pillar approach, including financial support, client education, and the encouragement of entrepreneurship. The case study also provides insights into how Garanti tapped into, and integrated with its highly innovative, market leading SME Banking franchise to more effectively target women in business. the study concludes with an objective assessment of results of the program to date, offering suggestions from IFC specialists on how Garanti may further scale up its women in business initiative in the next phase of development.