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Inclusive Business

Inclusive Business > Inclusive Insights & Consumption Data  > Global Consumption Database 

How can consumption data help my business?


  • Size up existing demand and willingness to pay in particular product and service categories 
  • Identify categories where demand may be latent, requiring greater investment and partnership to unlock 
  • Clarify needs for more in-depth, context-specific market research to evaluate specific opportunities


Access the Global Consumption Database here.



Download data highlights and inclusive business solutions here.

Global Consumption Database

Companies seeking to expand in emerging markets increasingly see the 4.5 billion people at the so-called base of the economic pyramid (BOP) as potentially important customers, diverse new sources of supply, and strategic distribution and retail partners. But they often struggle to find even basic data to inform their strategy. To help with early-stage research and analysis of inclusive business opportunities, the World Bank Group has released the most comprehensive dataset to date on consumer spending patterns in developing countries, compiled from surveys of more than a million households around the world.


Users can access spending numbers, view graphs and tables, and download data for analysis. The data can be broken down in several ways:


  • By country—for 92 developing countries and emerging markets
  • By location—for rural and urban locations
  • By consumption segment—for lowest, low, middle, and higher
  • By sector—for 12 sectors including food and beverage, housing, clothing and footwear, energy, transport, health, information and communications technology, education, personal care, water utility, financial services
  • By category—for 25 sub-sector level categories, including dairy, grains, meat and fish, and fruits and vegetables within the food and beverage sector
  • Specific products and services—for 107 detailed sub-category items, including fresh milk, preserved milk, eggs, butter, and cheese within the dairy category

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