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Mi Tienda

Summary of Proposed Investment

This Summary of Proposed Investment is prepared and distributed to the public in advance of the IFC Board of Directors’ consideration of the proposed transaction. Its purpose is to enhance the transparency of IFC’s activities, and this document should not be construed as presuming the outcome of the Board decision. Board dates are estimates only.

Project number 28587
Company nameSistema Integral de Abasto Rural S.A.P.I de C.V
Country
Mexico (IDA)
SectorRetail (Including Supermarkets, Grocery Stores, etc.)
Environmental categoryB
DepartmentReg Manufact, Agri & Services, CAF/CLA
StatusActive
Date SPI disclosedOctober 28, 2009
Projected board dateNovember 30, 2009
Previous EventsInvested: March 24, 2011
Signed: January 19, 2010
Approved: January 14, 2010
View Environmental & Social Review Summary (ESRS), click here
  Overview     Sponsor/Cost/Location     Development Impact     Contacts     Attachments  

Project description
MiTienda (“the Company” or “MiTienda”) is a privately-held company engaged in the rural distribution of food and other basic products in Mexico. The Company was founded in 1999 and started operations in Atlacomulco (Central Mexico) as a single pilot cell (a distribution center). It offers non-perishable food and personal care distribution to approximately 600 stores located in rural zones (towns with less than 5,000 inhabitants). The project consists in the expansion of the pilot cell through the development of 36 cells that will target 4.8 million households in 602 municipalities and 14,740 villages, with an expected investment initially estimated at MXP $209 million (US$16.1 million).

MiTienda offers modernization programs to its customers, which will contribute to increasing sales and efficiency. MiTienda will also implement an affiliation program to modernized stores and it will use its brand name to promote a certain level of quality offered by the stores.