Colombo, Sri Lanka, July 24, 2006–The
International Finance Corporation’s South Asia Enterprise Development
Facility and Worldhotel-link.com have signed a Memorandum of Understanding
to set up four online accommodation booking portals in Sri Lanka as part
of an initiative to develop sustainable tourism in the region that benefits
local communities.
Gilles Galludec, IFC’s Country Manager and Program Manager for SEDF in
Sri Lanka and the Maldives, signed the document on behalf of SEDF. He
said, “The partnership between IFC’s South Asia Enterprise Development
Facility and Wordhotel-link.com will provide hotels in Sri Lanka’s SME
sector with unparalleled market access. They will have the opportunity
to showcase their services in a growing market of independent travelers.
Wordhotel-link.com places enormous emphasis on sustainable tourism, and
this project fits perfectly with the IFC model of developing environmental
and socially sustainable projects.”
The SME sector hotels in Sri Lanka have not had the benefits that typically
accrue in a tourism-dominated economy. They are poorly served by both the
traditional wholesale tour industry and the online sites targeting independent
travelers. As part of the new agreement, SEDF and Wordhotel-link.com will
work together to develop portals that provide local SME sector hotels and
other operators of accommodation facilities with significantly better market
access.
“SEDF will assist us in building capacity and a resource network that
will enable us to run our Sri Lankan operations smoothly,” explained Leonard
Cordiner, CEO of Wordhotel-link.com. “In addition to assisting the local
SME hotel industry, the portal will give independent travelers access to
book lesser-known guesthouses and hostels through one e-marketplace network
– so it’s a win on both fronts,” he added.
High costs and a lack of skills typically keep smaller providers of accommodation
from being able to leverage the Internet to market their properties. By
creating a local e-marketplace that shares the costs, centralizes the necessary
skills and, most importantly, provides an interface between the accommodation
provider and travelers, these constraints can be minimized. Wordhotel-link.com’s
local e-marketplaces collect and maintain member information on the Web
and take bookings via e-mail (working in English with travelers and in
the local language with members). This model is helping develop the local
industry.
Wordhotel-link.com was pioneered by IFC’s Mekong Private Sector Development
Facility and was spun off as a separate company by IFC in March 2006. Its
Web application is unique: while it is a global network service, the individual
e-marketplace operations are locally owned and operated. For more information
about WHL, visit www.worldhotel-link.com.
SEDF Sri Lanka-Maldives is a multidonor funded facility managed and operated
by the International Finance Corporation, the private sector arm of the
World Bank Group. It is funded by IFC and the governments of Norway
and the Netherlands with the objective of promoting the growth of small
and medium enterprises in Sri Lanka and the Maldives. SEDF increases SMEs’
access to financing and quality business development services. It is also
involved in value addition to firms and the creation of an enabling business
environment.
The International Finance Corporation is the private sector arm of the
World Bank group and is headquartered in Washington DC. IFC coordinates
its activities with the other institutions of the World Bank Group but
is legally and financially independent. Its 178 member countries provide
its share capital and collectively determine its policies.
The mission of IFC is to promote sustainable private sector investment
in developing and transition countries, helping to reduce poverty and improve
people’s lives. IFC finances private sector investments in the developing
world, mobilizes capital in international finance markets and helps clients
improve social and environmental sustainability, and provides technical
assistance and advice to governments and businesses. From its founding
in 1956 through FY05, IFC has committed more than $49 billion of its own
funds and arranged $24 billion in syndications for 3,319 companies in 140
developing countries. IFC’s worldwide committed portfolio as of FY05 was
$19.3 billion for its own account and $5.3 billion held for participants
in loan syndications. For more information, visit www.ifc.org.