Companies in the region face steep challenges in meeting most international and EU technical requirements which must be satisfied if domestic products are to be exported to international and EU markets. The lack of understanding about the nature and scope of regulatory barriers, as well as resources required to meet specific standards and certification requirements, are perceived by regional companies as key non-tariff barriers to reaching these lucrative markets.
By implementing ISTR in their production processes companies are able to
- Increase their productivity
- Ensure consumer safety, increase the transparency of product information and compatibility of products
- Standardize their products. Effective standardization promotes competitive advantage and profitability and enables businesses to take a central role in shaping the market itself. In addition, internal benefits of standardization include improved efficiency and risk management
- Streamline business processes and eliminate waste
- Provide customers with an independent verification. Certification marks earned by businesses whose products and practices consistently stand up to rigorous examination are instantly recognizable and act as respected badges of quality, safety and performance.
ISTR allow companies to create and apply standards when developing new products. This then allows the business to:
- Increase speed to market
- Shape a new market
- Create interoperability
- Focus development on most valuable areas
Supported by the Royal Norwegian Ministry of Foreign Affairs
