The goal of the program is to increase export sales and competitiveness of the handicraft sector, which in turn will increase employment and reduce poverty among the most disadvantaged people in Eastern Indonesia. The program is initially focused on promoting access to international markets for micro, small and medium handicraft producers based in Bali and strengthening Bali as the key trading post for the Indonesian handicraft industry.
The program is working with a pilot group of handicraft makers to improve their export sales. To that end, a comprehensive technical assistance and coaching in the most critical areas, such as product design, quality, marketing, business management, and access to finance, are provided to the clients so that they can meet the requirements of the buyers that the program is referring them to.
In parallel, the program is building the sector’s capacity as a whole, mainly by providing industry-wide training, developing local consultants, strengthening local support organizations, conducting market research and feasibility studies, and improving regulatory environment.
