Mitra Pengembangan Bisnis (MPB) and the IFC’s Program for Eastern Indonesia SME Assistance (PENSA) -- Handicraft Export Promotion Program -- conducted “Developing Global Marketing Strategy for Handcrafted Products”, a comprehensive training program held on July 11 – 14, 2005, at Inna Sindhu Beach Hotel.
A marketing module developed by IFC-PENSA and CEMSED, from the Economics Department of Satya Wacana Christian University - Salatiga, was also introduced. The module includes student workbooks, class activities, mentoring tools, and facilitator manual. It is also accompanied with practical guidelines and examples on how to use the mentoring tools and facilitator manual which hopefully will be useful for potential mentors and trainers.
