The re-emergence of substantial private sector enterprises in Vietnam began only in the late 1980s. Private ownership of means of production was ideologically unacceptable under the prevailing centrally-planned model of economic development. The shift to a market-oriented economy in the years of ‘doi moi’ led to mixed perceptions of private entrepreneurship among Vietnamese society.
This report aimed to show how a public campaign might best raise people's awareness of the private sector’s crucial role in reinvigorating national economic growth. Surveys focused on six groups of target populations: 1) government officials, 2) credit officers, 3) graduating vocational and university students, 4) private firm suppliers and customers, 5) private firm managers, and 6) graduating students’ parents.
July 1999
Full report English 
(239) | Full report Vietnamese 
(360kb)
