The private sector has considerable need for the expertise that business development services (BDS) can provide. Recognizing the valuable role that management consulting can play in developing the capacity of private industry, Mekong Private Sector Development Facility (MPDF) and the German Agency for Technical Cooperation (GTZ) jointly conducted this study to better understand the local consulting market, with fundamental purpose was to obtain an initial overview of the management consulting market in Vietnam.
In Vietnam, as in the other countries, there are a wide variety of management consulting or business development services. While some types of BDS providers, such as accountants, auditors, website developers and other information technology experts, are already in high demand, management consulting (or management advisory) services are still in their infancy due to specialized knowledge and training required, and the lack of awareness about how companies could benefit from these services.
Vietnamese consulting firms are mostly privately-owned SMEs, and thus share many of the same difficulties faced by all domestic private companies. There are, however, challenges particular to the consulting industry. The study presents major challenges faced by consultants that are particular to the industry with a special focus on those associated with the demand for and supply of consulting services to the private domestic sector. Based upon the research findings, the authors provide recommendations on what outside interventions could stimulate growth of the consulting market in a way that meets the needs of consultants themselves, and is most suitable to the needs of Vietnamese private companies.
April 2004
Full report English 
(448kb) | Full report Vietnamese 
(464kb)
