Developing and Marketing Training Programs Workshop

IFC Middle East and North Africa Corporate Governance Advisory Services in collaboration with IFC’s Global Corporate Governance Forum (Forum) organized a two-day workshop on enhancing the capacity of Institutes of Directors in MENA region to develop and market corporate governance training programs. The high level workshop was held on May 4^th and 5^th, 2009 in Cairo, Egypt. As the second one in a series of workshops on corporate governance basics, it brought together regional representatives from Egypt, Lebanon, Pakistan, Morocco, Tunisia, Algeria, Abu Dhabi, Dubai and Oman to share their knowledge and improve their understanding of corporate governance training.

The workshop was structured on the basis of the Forum’s Toolkit I on “Building Sustainable Director Training Organizations”, which provides step-by-step approach and practical advice on how to set up and strengthen organizations to promote director professionalism by concrete business planning and governance tools.

During the two-day workshop, the main issues discussed included:

• How to target the audiences and understand their training needs;
• How to provide training services;
• How to develop training programs and market courses;
• The issue of offering certification or not
• Types of curriculum and adapting it to country specificity and directors’ needs.

Please click here for more details of the agenda.

Each country’s delegates shared their experience and presented an action plan what they plan to do over the next sic months to develop or strengthen their institute’s training capacity.

The event was moderated by Emmanuel Du Boullay, one of the founders of the French Institute of Directors and member of the Forum’s Private Sector Advisory Group and an expert commentary was carried out by Leonardo Viegas, the Founding Member and Director of the IBGC Brazil as well as the member of the Forum’s Private Sector Advisory Group.

“I believe that there is a direct link between corporate governance and economic progress. The goal of corporate governance is to make everything run more smoothly, including infrastructure, so companies can operate more easily and attract capital. Good corporate governance brings credibility to companies”, said Leonardo Viegas. “Each country needs to focus on different sets of issues regarding implementation, but corporate governance can help everyone”, added Emmanuel Du Boullay.

This is the second of a series of workshops on building sustainable director training institutions. The first one, held on 22^nd and 23^rd of October, 2008 in Rabat, Morocco focused on how to establish Institutes of Directors (more information available here). The third workshop focuses on how to train director trainers (ToT) and on how to deal with the challenges of adult learning and how to develop curricula based on existing materials offered by both IFC MENA CG Advisory Services as well as the Forum’s Board Leadership Training Resources toolkit.

Presentations

Introduction and Program Outline
Emmanuel du Boullay, Senior GCGF Consultant and Independent Director, IFA - French Institute of Directors

Training Directors: Lessons Learned from Brazil’s Institute of Directors
Leonardo Viegas, Founding Member and Director, IBGC – Member of the PSAG

Milestones in Developing/Marketing a Training Program: Lessons Learned from Egypt
Ahmed Shoaib, Senior Training and Development Expert, Egyptian Institute of Directors & The Egyptian Corporate Responsibility Center

Providing Training Services - Lessons Learned from Pakistan
Fuad Azim Hashimi, President & CEO, Pakistan Institute of Corporate Governance

Product Differentiation
Fuad Azim Hashimi, President & CEO, Pakistan Institute of Corporate Governance

The 3 Marketing Dimensions
Emmanuel du Boullay, Senior GCGF Consultant and Independent Director, IFA - French Institute of Directors

Developing a Training Program / Curriculum
Emmanuel du Boullay, Senior GCGF Consultant and Independent Director, IFA - French Institute of Directors

Director Training Certification
William Foster, Executive Director, Mudara Institute of Directors

For more information about this workshop, please contact Ms. Marie-Laurence Guy @ mguy@ifc.org and Mr. Yehia El Husseiny @ yelhusseiny@ifc.org.